I’ve developed my own resources to help you get great copy — the kind of copy that can generate more web traffic, more leads, more customers, more sales and more results. I also highly recommend a series of books, CDs and courses from marketing guru, Marcia Yudkin, to help you increase your marketing savvy.

Courses:

• How to Write Great Interactive Copy: Basic Training
  Learn how to write for the web, including blogs and emails, with these quick tips and proven techniques. Designed for both writers and non-writers who must write. Find out everything you always wanted to know about great web copy but were afraid (or didn’t know) to ask.

• 12 Shortcuts to Get Great Copy
  Get a dozen of my best writing secrets in a this very special report.  These 12 techniques are the very same ones I’ve used for over 20 years to write copy for some of the biggest brands in the world, like Wendy’s, HP and Restoration Hardware.  Find out how to break writer’s block, jump-start any writing project and inspire the creative process in you — even if you’re not a professional writer.

• E-Newsletter Planning Guide
  If you need help making sense of everything that needs to happen before launching an ezine or e-newsletter campaign, this is your quick-start guide. Use my step-by-step guide to create a strategic outline.

CDs & Podcasts:

• How to Start an Ezine: Creating an E-Newsletter Strategy
  So ya wanna start an ezine or e-newsletter? Don’t jump on the ezine or e-newsletter bandwagon until you’ve listened to this. Although you’ll hear plenty about the merits of ezines and e-newsletters from others, my three-part podcast gives you exclusive information on the pitfalls and perils of ezines and e-newsletters — and how to avoid them.